A CHARITABLE alliance has emerged in the south east that means business.
The Casey Cardinia Business Group recently adopted philanthropic group the Casey Cardinia Foundation as its charity of choice.
Foundation executive officer Therese Howell said hoped the alliance would lead to great benefits for the whole community.
Ms Howell said the foundation – which for over a decade had provided much-needed funds for a string of community groups – would be better able to tap into the local business sector.
“As the foundation moves forward, we’re developing a variety of fundraising methods and ways to partner with local businesses,” she told Grow.
“One of the most important things for business is corporate social responsibility and this is a great opportunity for local business to contribute to the community.
“We are all focusing on the same region so it makes sense that we all work alongside each other.”
Ms Howell said the foundation would look to seek the support of business group members in the lead-up to the foundation’s annual fundraising dinner, usually around September-October.
She said the foundation also relied on pro-bono services for things like printing and graphic design work, so there were opportunities for businesses to contribute there as well.
Business group chairman Ian Ash said he was thrilled with the alliance.
“I am impressed with the foundation itself and we are proud and pleased to be associated,” he said.
“Therese does a great job – she is so energetic and enthusiastic – and there are a lot of parallels between the two organisations.”
To help cement the alliance, Grow magazine will donate 10 per cent of any advertising revenue from CCBG member businesses to the foundation.
