By Helena Adeloju
Leah Andrews’ latest project may have been for the Academy Award winning film La La Land, but her grounded focus on delivering excellent customer service is the cornerstone of her business success.
“Contact with customers is what I enjoy most,” Ms Andrews said.
“Understanding what they need and delivering what they want is what I love to do.”
Three months ago, Ms Andrews was approached by Entertainment One in Sydney to create 100 La La Land-themed snow globes for their clients.
“With the majority of my clients based in the USA, this was my first large order here in Australia,” she said.
“Snow globes are much more of a cultural thing in the United States, but I hope this leads to more Australian business.”
Ms Andrews describes her Queen of Snow Globes brand as her “lifestyle business” and said there was something about doing more with less.
“I’ve kept the business small on purpose,” she said.
Ms Andrews said this allowed her to be involved in all aspects of the business.
Her approach has made the brand sought after because her business is boutique, offering bespoke products.
Based in Gembrook, Ms Andrews’ business punches way above its weight for its location in a small town.
The world of snow globes has become Ms Andrews’ oyster since she made her first snow globe in 2012. Soon after, she identified a niche in the market and gave her business a strong foundation for success by capitalising on search engine optimisation to connect her business with potential clients.
SEO has given her business global reach and access to high-profiled celebrities and businesses.
“We’ve made snow globes for Hollywood’s biggest stars, TV shows, UK documentaries and countless businesses and individuals who needed a unique and beautiful gift.”
Ms Andrews has created custom pieces for celebrities including Channing Tatum and Kurt Russell.
Her globes were also made for Quentin Tarantino and the entire cast and crew of his feature film The Hateful Eight.
“I’ve made a snow globe for the Netflix series Narcos and for the cast and crew of Matilda the Musical,” Ms Andrews said.
She has even found herself speaking to comedian Steve Martin on the phone.
She said the Steve Martin snow globes were given to the elite of Hollywood comedy including Tina Fey, Amy Poehler, Mel Brook, Steve Carell, Jack Black and Dan Aykroyd to commemorate Martin’s AFI award in 2015.
The final Late Late Show with Craig Ferguson also featured a specially crafted snow globe for the occasion.
Ms Andrews said her business made people happy and she enjoyed nothing more than guiding her clients through their custom-made experience.
“All my clients have the benefit of a unique piece to give as gifts, and I love being involved in creating each and every snow globe,” Ms Andrews said.
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