Lights, camera, action!

Successful Endeavours managing director Ray Keefe in front of the cameras. 190848

By Narelle Coulter

Narre Warren business Successful Endeavours is set to be given national exposure on Foxtel’s Industry Leaders program.

Production company Annex Media spent Tuesday 26 February filming at the electronics design and embedded software development consultancy based at the Casey Corporate Centre in Victor Crescent.

Managing director Ray Keefe has been told the segment will go to air at the end of March.

The program focuses on companies and business leaders who are taking the Australian economy forward.

Mr Keefe said Successful Endeavours came the attention of the show’s producers after winning an Internet of Things Award last year for its work on a system which detects faults and problems in SWER electrical distribution systems to help prevent bushfires.

Mr Keefe said he was pleased the cutting edge work of Successful Endeavours would be highlighted to a national audience.

“The national exposure will help people understand just how much above its weight Australia punches in so many industries,“ Mr Keefe said.

“We are really good at innovation and problem solving and the creative side of things, but we are not good at commercialising things. We are really quite reserved about saying ’this is really good and really worth paying for’.

“Things go overseas not because we can’t do it here, but because we are stuck in the psychology that somehow doing it here wouldn’t work.

“Successful Endeavours makes it possible to innovate here and take projects through to commercialisation.“

Mr Keefe said the interviewer was interested to know the Successful Endeavours back story.

“They wanted to know what we were trying to do as a business, the challenges we faced on the way, some of the successes we had.“

Mr Keefe said the film crew spent more than six hours at the Casey Corporate Centre, shooting footage for what will eventually be a five minute segment.

Successful Endeavours has 15 staff, a number that has doubled in the two years since it relocated to Victor Crescent from Berwick.

Mr Keefe said 2019 was shaping up as a busy year, with Successful Endeavours heavily involved in the Smart Cities space.

He said he hoped Successful Endeavours’ appearance on Industry Leaders would reinforce the message that manufacturing innovation is thriving in Australia.

“We’re a tiny 15 people business in Narre Warren winning national wards for innovation. It does get attention. I want others to be encouraged to have a go at doing it too.

“There is lots of good, smart stuff happening in Australia but we don’t showcase it well. That is one of things I’m trying to change.“

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