New York Barbers is a slice of the Big Apple in the heart of Berwick.
The business was established in 2014 by owner Mario Fallace to provide a quality men’s grooming service in the South East suburbs and Casey region.
The state-of-the-art barber shop was inspired by the traditional, old school New York barber shops and the famous city itself.
Under Mario’s watchful eye, the team of barbers service all gentleman providing haircuts, beard trims and shaves.
Mario’s love for the Big Apple is evident in the carefully curated space which includes arresting photographs of iconic New York landscapes.
One corner of the barbers is devoted to the history of the craft with framed antique cut throat razors and a century-old barber’s chair.
Mario describes New York Barbers as an “old school barber shop with a modern fusion“.
“When I decided originally to open a barbers it would have been very easy to paint a white wall and put in chairs and mirrors and call it a barbers shop,“ explained Mario.
“But I got to thinking about barbering and how big it was in the 1920s through to the 1960s in New York. At that time there was a barber on every corner. That’s why I wanted to have a New York inspired feel and hence why we became the New York Barbers.“
Customers and those waiting with them can also indulge in a coffee, frappe, milkshake, cup of tea, soft drink or hot chocolate from the cafe.
Mario says his team of barbers are like family.
“The team is awesome. They are well experienced in all aspects of barbering from close shaves, to modern fades. It’s about looking after men.
“I am really proud of my team because that is exactly what they do. You can sit any chair in New York Barbers and know you will get the same quality service.“
The judge described New York Barbers as “an amazing business“.
“The quality of your marketing, customer experience and innovation is simply awesome. Congratulations on the strategy always putting the customer first, involvement in the local community with relevant win win sponsorships and the diversity of your two outlets is well thought through,“ the judge wrote.
“Your future plans are innovative and will be an asset to the region. Wow, I was blown away with your customer first approach and the focus you have on a consistent experience for your customers.
“New York Barbers is a great role model for how to engage and develop staff. To quote Mario – ’As the leader of this business I am responsible for the success of my staff’. I would encourage all Casey Cardinia Business Award entrants to pay New York Barbers a visit and see how this business is presented.“