By Cam Lucadou-Wells
SHARK tank judges went into a feeding frenzy over young entrepreneur Andrea Popovic’s novel idea.
Ms Popovic’s pitch for a portal – or online directory – for booking beauty services across Australia won the judges’ nod at a Casey-Cardinia tech-innovation forum on 2 August.
There was a competitive field of students and budding businesspeople assembled, which Ms Popovic was invited to join only after a last-minute vacancy.
She won a work space at the recently-opened Casey Cardinia Business Hub, with personalised mentoring, training and networking opportunities for 12 months.
Already selling taekwondo gear in a home-based online business, Ms Popovic and her sister Tijuana were hoping to launch the portal online as a phone app by October.
She said the directory would help drive internet traffic to beauty specialists, many of whom were not effectively managing their websites or offering online bookings.
“The model itself isn’t revolutionary. There are many online booking services like Uber and Airbnb.
“A lot of people book for services online and related to the idea.”
Ms Popovic, of Malvern, found the shark tank judges Mary Agius, Ray Keefe, Simon Maselli and Ron Raju receptive.
“It’s really good to get a fresh perspective from someone you can trust and getting a fresh set of ideas,” Ms Popovic said.
“They said, I was actually thinking too small by using just bootstrap funding. They said I could go further and seek a sponsor.”
One of the judges also suggested he could find an app-builder for Ms Popovic at half her budgeted expectation.
Casey mayor Sam Aziz was not deterred that the prize went to a non-Casey resident.
He said Casey’s “aggressive strategy” was to both attract business into the municipality as well as develop local talent.
Both aims created local jobs, he said.
