Jaguar makes giant strides

General manager of Berwick Jaguar Land Rover James Bonnett with the new Jaguar F-pace SUV.

By Narelle Coulter

Berwick Jaguar Land Rover is on the move – literally.
Berwick Jaguar Land Rover is preparing to move from its home on the corner of Clyde Road and the Princes Highway to the Berwick Toyota site further along Princes Highway.
The move is only 100 metres or so, but for the business’ staff and loyal customers the move presents an exciting new chapter in the Jaguar Land Rover story in the South East.
General Manager James Bonnett has the plans for the new showroom pinned to his office door.
The current Jaguar Land Rover showroom can only accommodate two cars and the service centre is off-site.
The new showroom will accommodate 15 cars with an on-site service centre. Fifty staff will eventually work there.
The move is slated for May 2017.
It has been an exciting ride for Mr Bonnett and his staff since Jaguar Land Rover, which is part of the HFH Automotive Group, opened in Berwick May last year.
Mr Bonnett said HFH Auto Group was keen to establish a dealership in the rapidly growing south eastern corridor, and believe Berwick to be hub of car sales for the area.
In the first 12 months Mr Bonnett’s team sold over 300 cars and serviced more than 2000 vehicles.
He encouraged people not to be intimidated by the brand’s luxury image.
Vehicles in the Jaguar Land Rover range start at $60,000 and can go as high as $400,000 plus.
“We get a broad cross section of customers, from young people to older couples, families and singles,” Mr Bonnett said.
“Our point of difference is our level of customer service. Nothing is too difficult.
“The group’s mission statement is 100 perv cent satisfaction to 100 per cent of our guests 100 per cent of the time”.